FlexCar

01

Editorial campaigns and magazine spreads

Turning FlexCar stories, partnerships and expertise into structured editorial experiences built for longer-form reading.

What this is

Magazine advertisements for Kathimerini and the official Olympiacos magazine alongside an A5 campaign leaflet, each adapted to its publication.

Why it was designed this way

Each format balances recognisable campaign imagery with an editorial hierarchy built for longer reading. Typography, imagery and calls to action were adapted to the publication and audience while preserving one clear FlexCar voice.

What problem did it solve

The brand needed to communicate more than a short promotional message without losing attention or consistency. A flexible editorial system made detailed stories easier to scan and helped different partnerships feel connected to the same brand.

02

Large-format campaigns and physical presence

Scaling the brand from event collateral to transit and street-level placements without losing clarity or character.

Please note: a few of the pieces shown here remained at proposal stage and were not taken further into production or iteration. Most of my campaign suggestions were developed and iterated, but not every one was.

What this is

A coordinated set of trifolds, event materials, roll-up banners, transit displays and outdoor applications used across HORECA, transport hubs and physical brand locations.

Why it was designed this way

The compositions use strong contrast, concise messaging and recognisable vehicle-led imagery so the work remains legible at different distances. A shared visual language allows every format to feel related despite radically different dimensions.

What problem did it solve

FlexCar had to stay immediately recognisable across crowded venues and fast-moving environments. The system created a consistent physical presence while giving each placement enough flexibility for its context and viewing time.

03

Digital campaigns, social and newsletters

A reusable campaign language designed to move quickly across social feeds, display placements and direct communication.

What this is

An adaptable family of social media assets, promotional banners, tactical campaign concepts and internal email newsletters covering offers, partnerships and always-on communication.

Why it was designed this way

Bold headlines, compact offer structures and repeatable graphic devices make each message understandable at a glance. The modular approach supports different proportions and campaign tones without rebuilding the visual system each time.

What problem did it solve

A high-volume marketing calendar demanded speed without making the output feel repetitive or disconnected. Reusable templates shortened production time while keeping frequent promotions varied, clear and unmistakably FlexCar.

04

Customer onboarding app

Shaping a guided mobile journey from vehicle selection through verification and account setup.

What this is

An end-to-end onboarding app concept covering vehicle discovery, offer details, document steps, profile actions and the supporting interface patterns behind the flow.

Why it was designed this way

The journey was organised into focused steps with clear progress, familiar controls and consistent vehicle information. The interface keeps the primary action visible while reducing the amount of information users must process at once.

What problem did it solve

Starting a flexible car subscription involves choices, personal details and documentation that can easily feel fragmented. The concept brings those tasks into one coherent journey, making the next step easier to understand and complete.

05

Motion for sponsorships and matchday screens

Sponsorship motion work for two club partnerships, built for vertical social feeds and for a large stadium LED screen.

The OFI spot was produced for large-format LED playback in the stadium; the exact installation type is described here as a stadium LED screen rather than an arena centre-hung display.

What this is

Two vertical story videos for the Olympiacos B.C. partnership, produced for FlexCar’s social media accounts, and a landscape animated spot for the OFI F.C. partnership, produced for playback on a stadium LED screen and closing on the line 'Στηρίζουμε τον ΟΦΗ και το πάθος για το ποδόσφαιρο!'.

Why it was designed this way

Each piece is cut for the surface it plays on. The vertical stories are full-frame, quick and readable with the sound off, the way sponsor content is actually watched in a feed. The LED spot uses high-contrast brand colour, a single 3D focal object and one short line of copy, because a screen that big is read from a distance, in daylight, in a few seconds.

What problem did it solve

The same sponsorship had to register in two completely different viewing situations. Keeping one visual language, the club colours and the FlexCar mark across both means the brand stays recognisable whether someone is holding a phone or sitting in a stand.