- Project
- 362 Grocery, LUX&EASY
- Client
- 362 grocery, LUX&EASY, Green Properties, NovaConstructions
- Year
- Jul 2021, Sep 2022
- Industry
- Hospitality & Retail
- Services
- Creative Direction · Digital Design · Social Media & Copywriting · Video & Motion · InDesign Booklets · LinkedIn Strategy
Key components of this job that I particularly liked: large-scale projects, my team, the array of responsibilities, and the opportunities to learn and evolve. I served as Senior Digital and Graphic Designer across the 362 grocery and LUX&EASY portfolios. The marketing team picked up 2 Superbrands awards in 2022 during my tenure.
Proactively conceptualised and provided direction in all-things-digital, from organic and PPC post template design to caption copies, supers and large-scale concepts.
Responsible for the creation of 5+ calendars. Social media copywriting, formulated most (about 22 per month) story and square post supers and caption copies.
Neatly crafted and streamlined the production of all SM templates and creatives (200+), and aided in the optimization of several website elements.
Crafted 4+ website templates for a 5 Brands concept (Burgers & Grill division).
Conducted large-scale competitive analysis on the current digital landscape of 362's industry.
Generated about 27 different, diverse digital design templates on a bi-daily basis.
Streamlined and expedited a large amount of InDesign processes; formulated two pre-templated 21-page supermarket booklets with adverts bi-weekly, and one large menu creative every third week.
Created several visually robust short and long videos for 362's and L&E's social channels, and played a key part in optimising 362's offer videos.
Aided with the overall strategy and visual optimisation of LUX&EASY's LinkedIn company page.
Hashtag research, conducted for 362 grocery and LUX&EASY to assist our digital marketing experts.