- Project
- 362 Grocery, LUX&EASY
- Client
- 362 grocery, LUX&EASY, Green Properties, NovaConstructions
- Year
- Jul 2021, Sep 2022
- Industry
- Hospitality & Retail
- Services
- Creative Direction · Digital Design · Social Media & Copywriting · Video & Motion · InDesign Booklets · LinkedIn Strategy
Key components of this job that I particularly liked: large-scale projects, my team, the array of responsibilities, and the opportunities to learn and evolve. I served as Senior Digital and Graphic Designer across the 362 grocery and LUX&EASY portfolios. The marketing team picked up 2 Superbrands awards in 2022 during my tenure.
Proactively conceptualised and provided direction in all-things-digital, from organic and PPC post template design to caption copies, supers and large-scale concepts.
Responsible for the creation of 5+ calendars. Social media copywriting, formulated most (about 22 per month) story and square post supers and caption copies.
Neatly crafted and streamlined the production of all SM templates and creatives (200+), and aided in the optimization of several website elements.
Crafted 4+ website templates for a 5 Brands concept (Burgers & Grill division).
Conducted large-scale competitive analysis on the current digital landscape of 362's industry.
Generated about 27 different, diverse digital design templates on a bi-daily basis.
Streamlined and expedited a large amount of InDesign processes; formulated two pre-templated 21-page supermarket booklets with adverts bi-weekly, and one large menu creative every third week.
Created several visually robust short and long videos for 362's and L&E's social channels, and played a key part in optimising 362's offer videos.
Aided with the overall strategy and visual optimisation of LUX&EASY's LinkedIn company page.
Hashtag research, conducted for 362 grocery and LUX&EASY to assist our digital marketing experts.
Hardest part of the job was trying to create and form the calendar two months ahead, so we could focus on the production of the supermarket booklet. Output scaled into a steady weekly publishing cadence per brand, with video and motion becoming a consistent format across every account.