Sometimes I build products from scratch.

I conceived the product, designed the full system in Figma, and built it end-to-end. The psychometric layer implements IPIP-50 OCEAN and O*NET RIASEC with K.16 CGT Holland Code mapping, scored, interpreted, and fed into a persistent user profile that contextualizes every AI output the platform generates. The AI prompt architecture is a multi-feature layer built on the Claude API, where each tool (resume rewrite, LinkedIn post, cover letter, salary negotiation script) draws from the Career DNA profile to produce personalized output rather than generic generation. Billing runs on a feature-weighted credit system across four pricing tiers, designed to align credit cost with AI compute intensity per feature. Shipped to a live Vercel deployment at v0.1.

The core design challenge was credibility: renewable energy transactions involve significant capital and complex due diligence, so the UI had to communicate institutional reliability without feeling cold or inaccessible. I built a full design system in Figma establishing the visual language, component library, and spacing system before moving into screen design. The seller wizard was the most complex flow, a multi-step form capturing technical asset data, legal documentation, and pricing, designed to reduce abandonment through clear progress indication and contextual guidance at each step. Beyond product design, I also lead creative production for PPC and organic growth campaigns, including motion graphics, video editing, and static ad assets.