Keryx

Founder of the hiring-communications platform.

Project: Keryx
Client: Keryx
Year: Live
Industry: HRTech · SaaS
Services: Venture · Product Design · UI/UX · Brand Identity · Copywriting

Intro

Keryx is my platform for hiring communications: from the first intake to the last rejection letter, it drafts, checks and archives every message hiring teams send. Job posts, outreach, offers, rejections, feedback, all in one voice and audit-ready.

Selected aspects of the project

Product, UI/UX, Digital and Motion Design for a full data-driven asset marketplace

The public product surface of my own platform, from the first explanation of the category to the screens that do the work.

The home page and product story

A landing page that has to explain an unfamiliar category in one screen, then prove it with a live draft.

What this is: The Keryx home page: the headline promise, the four-point capability list and a working draft preview showing a job post being scored as it is written.
Why it was designed this way: The hero pairs plain language with a real artefact instead of an abstract illustration, so the product demonstrates itself. The preview panel mirrors the actual editor, complete with the Herald score, bias flag and pay range, and the rest of the page unfolds as short, self-contained sections.
What problem did it solve: Hiring teams do not search for a category that has no name yet. Showing the finished output within the first screen removes the explanation gap and lets a visitor judge the quality of the writing immediately.

Herald Check, the scoring layer

A page built around a single number that has to feel objective, explainable and defensible.

What this is: The Herald Check page, presenting the score card with readability, inclusive language, structure and pay-transparency signals, alongside the rules behind them.
Why it was designed this way: The score is shown as one headline figure with four visible components, so nothing hides behind a black box. The supporting cards answer the two objections that come up first: is it deterministic, and does it cost extra.
What problem did it solve: Writing quality is usually argued from opinion. Turning it into four transparent signals gives hiring teams a shared standard they can point at in a review, and a reason to trust the result.

Letters for offers, rejections and updates

The hardest messages in hiring, drafted with the same care as the job post itself.

What this is: The Letters page, with the offer, rejection, hold, feedback and update types and a preview showing every placeholder resolved from the role and candidate record.
Why it was designed this way: The preview deliberately shows the resolved fields highlighted, because the fear here is sending a letter with someone else's name in it. Export options sit inside the same card so the path from draft to sent is one visible line.
What problem did it solve: Rejections and offers are copy-pasted, edited under time pressure and frequently sent with mistakes. Resolving placeholders automatically and previewing the finished letter removes the most damaging class of error in candidate communication.

Brand voices and tone control

A way for a company to sound like itself across every recruiter, manager and office.

What this is: The Brand Voices page, showing voice profiles with traits, banned words, values and equal-opportunity boilerplate injected into every generation.
Why it was designed this way: Tone is expressed as something editable rather than as a prompt: named voices, trait chips and a visible never-use list. Struck-through words like rockstar and ninja make the rule instantly legible without any explanation.
What problem did it solve: Hiring copy drifts as soon as more than one person writes it. Codifying voice once and applying it to every post and letter keeps the employer brand consistent without policing each draft by hand.

Approach

Structured intake, a one-minute form captures the role, team, comp band and non-negotiables, turning ambiguity into a complete brief.

Herald Check, a scoring layer for readability, bias, structure and pay-transparency signals, so every post is cleared for craft and clarity before it ships.

Version history and a searchable audit trail keep every draft, offer and rejection letter archived and accountable.

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